Solve a Problem, Create a Niche, Become Indispensable

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In this video posted on, Seth Godin explains how small-business owners can become indispensable in the new economy through originality, emotional risk and community service.

Your ultimate value as an entrepreneur is found in your ability to solve problems (or satisfy needs) that create value for customers. And this economy has plenty of problems that need solving. Create your own niche and become indispensable by solving a problem that no one wants to or is able to.

How are you creating a sense of indispensability for your customers?

Thrive on purpose,
Paul Wilson, Jr.


Gain powerful and practical insights from dynamic leaders, catalysts, and influencers who are making theirs and others dreams come true!

Learn more about the Dream B.I.G in 3D Leaders Symposium on June 19, 2010... For more details please visit


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