Putting Humpty Dumpty's Brand Back Together Again

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In light of my recent posts about branding and marketing, I'm very excited that I have a feature article in this month's issue of the new Brotha Online Magazine. In the article I make a comparison between the Humpty Dumpty nursery rhyme and the branding industry. Here's a short excerpt:

"A person’s brand, i.e. reputation, is about as fragile as an eggshell. It takes a lot of time to nurture and develop that brand into something recognizable, valuable, and marketable. Regardless of the time and money spent, no brand is indestructible. If that person has a momentary (or on-going) character crisis, that brand can be shattered into a bunch of little fragments very quickly, just like Humpty’s shell."

Click here to read the full article. I look forward to your feedback. Enjoy!

Thrive on purpose,
Paul Wilson, Jr.


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