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3 R's to Beat the Recession

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I know the economists have said that we have "officially" come out of the recession. However, many people - especially the unemployed - are still experiencing recession-like symptoms in their lives.

Here are three critical characteristics to help you beat the recession, whether you're employed, unemployed, self-employed, or misemployed.
  1. Resourceful: Use all you have in the most creative way you can in the circles of influence that you reach. You will have to work smart and harder than everyone else to win in this economy.
  2. Radical: Be willing to go against the grain to change your situation. If everyone else is going left, you might need to go right. If everyone else is zigging, you might need to zag. Leaders don't follow the influence of crowds, they create influence that crowds want to follow.
  3. Resilient: Aside from a miracle - which is definitely possible - your situation is most likely not going to change over night. So dig your heels in and get ready to do whatever is necessary to win. Persevere. Persist. Just like a boxer, although they might take some punches that hurt, they keep fighting.

If you would like more quick-witted words of wisdom to propel you through these perilous times, check out my recession-proof, eco-friendly, mom-approved free e-book "Tweet Dreams!"



Thrive on Purpose,
Paul Wilson, Jr.

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Develop the entrepreneurial skills you need to thrive in the entrepreneurial economy at 3hrive 3.0 Workshop on May 22, 2010.

For more details please visit www.PaulWilsonJr.com


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Putting Humpty Dumpty's Brand Back Together Again

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In light of my recent posts about branding and marketing, I'm very excited that I have a feature article in this month's issue of the new Brotha Online Magazine. In the article I make a comparison between the Humpty Dumpty nursery rhyme and the branding industry. Here's a short excerpt:

"A person’s brand, i.e. reputation, is about as fragile as an eggshell. It takes a lot of time to nurture and develop that brand into something recognizable, valuable, and marketable. Regardless of the time and money spent, no brand is indestructible. If that person has a momentary (or on-going) character crisis, that brand can be shattered into a bunch of little fragments very quickly, just like Humpty’s shell."

Click here to read the full article. I look forward to your feedback. Enjoy!

Thrive on purpose,
Paul Wilson, Jr.

*****************************

Dare to dream again in 2010!

Register for the Dream B.I.G in 3D Live Workshop! on April 17, 2010... For more details please visit www.PaulWilsonJr.com




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3 Keys to "Slow Burn" Marketing - Part 2

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Continued from"Slow Burn Marketing - Part 1"...



"If you can't sustain the sizzle you will eventually fizzle out!"

Strong brands that evoke enthusiastic customer loyalty are built over time not all at once. They are fashioned piece by piece like a puzzle. Each piece has a cumulative effect that adds positively to what's already in place.

Enthusiastic customer loyalty is nurtured through repeated consistent, high-quality experiences from the products and services they invest in. Quality and consistency can't be established with one idea or campaign. Companies with strong brands understand this.

Yes there are times when certain marketing activities have a big impact, but strong brands don't get intoxicated by that and rest on their laurels. They keep working on incorporating the next pieces that will allow them to extend and sustain their impact, not just be a flash in the pan.

This approach reminds me of a scented candle. It doesn't burn fast like a match, but eventually it's aroma fills an entire room. You don't want a "brand scent" that burns brightly for a short while, but then is quickly forgotten about. You want your brand to leave a pleasant aroma with your customers that lingers for a long time.

Here are 3 keys to consider with a "slow burn" marketing approach for your company:
  1. Strategic: Consider every new tip and tool within the confines of your current strategy and budget. As you add new things make sure they complement what you're already doing. If you feel the need to do something "radical", reconsider your entire strategy not just one piece of it.

  2. Significant: Every marketing effort should have either an immediate or cumulative measurable benefit.

  3. Sustainable: Make sure that whatever you do is not a one-shot deal, but something that you can do continually and consistently well.
I have to admit this methodical approach runs counter to our make-a-fast-buck culture. I also have to admit that I sometimes get frustrated when I see other companies that seem to be making a bigger "splash" than I am and creating more buzz. Nevertheless, I realize that I'm building for the long haul and what I do today may not produce immediate dividends. But I will reap the rewards in the long run.

Slow burn marketing feels kind of like the proverbial tortoise racing against the hare. Just remember the tortoise won.

In an upcoming post I will discuss in more detail how you can use today's tools to utilize a slow burn approach in your marketing efforts.

What are you thoughts about this? How do you feel about a "slow burn" marketing approach for your business? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

*****************************

Dare to dream again in 2010!

Register for the Dream B.I.G in 3D Live Workshop! on April 17, 2010... For more details please visit www.PaulWilsonJr.com




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Slow Burn Marketing - Part 1

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It seems like every day some "expert" comes up with the next-best-marketing-strategy-thing to make your growth explode. From technology to blogging to social media to email to SEO to whatever is next, there's always seems to be new stuff that you have to do in order to be successful. This can make an entrepreneur can feel like they are drowning in new stuff while still trying to figure out the old stuff - which might only be a few weeks or months old, but the "gurus of the new" make it seem like what was said previously is all of a sudden ancient history.

I'm not sure about you, but that's how I feel sometimes, like I'm always playing catch up to something that I can't catch. As soon as I implement one new thing here's comes something else that I better do or else I'm out of the loop with my customers and I won't be able to grow my business.

I have come to the realization that if you try to do everything that every expert tells you to do with your marketing, it will lead to frustration, futility and eventually failure. It got me to thinking there has to be a way to sort through the maze of advice to find the stuff that really works but at the same time is not overwhelming.

Many entrepreneurs go looking for the "big bang" approach to marketing. They try to create the hip viral video or snazzy social media campaign, hoping that if it catches on they won't ever have to do anything clever or creative ever again to attract customers. They think this one thing will be able to carry them for years. *Cue game show sound*... WRONG!

"Slow burn may not be fast or fancy, but it can be effective."

Because our society has such a short attention span, even if they liked what you did today, they will have forgotten about you next week because of the viral video or social media campaign that the next company did. That's how you become a short-lived novelty. That's not how you build long-term brand loyalty.

Marketing is really about have a multi-pronged approach to establishing your brand in the minds and hearts of people (just because you get in their heads doesn't automatically mean you have their hearts). It's multiple pieces on multiple levels with multiple applications that you have to implement over time.

Patience is the key. Without it you may just be another flash in the pan that was here today and gone tomorrow.

I will continue with Part 2 tomorrow of what I call "slow burn" marketing.

What are you thoughts about this? How do you feel about all the new stuff related to marketing your business? How do you approach marketing? I look forward to your comments.

Thrive on purpose,
Paul Wilson, Jr.

*****************************

Dare to dream again in 2010!

Register for the Dream B.I.G in 3D Live Workshop! on April 17, 2010... For more details please visit www.PaulWilsonJr.com




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