Imitating Barack 2.0

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I love hearing about innovation in unexpected places. While it's typical to expect innovation from technology companies or other businesses, it's always enlightening to find innovation in the not-so-typical places, such as a political campaign.

Even if everyone doesn't agree on the selection of this President, they do have to agree that his team ran a very innovative campaign, utilizing a social technology strategy that has never been seen before in the political arena. If the saying is true that, "imitation is the highest form of flattery", then Barack's campaign team should feel very flattered based on the imitators that will undoubtedly be coming out of the woodwork trying to copy the groundbreaking strategy they planned and executed. His team may have forever changed how politicians run their campaigns.

Small businesses (and non-profits) can glean a lot from the innovative strategies that were employed by "Barack 2.0". In fact, Fast Company magazine has an article that discusses some of the business implications from this campaign (click this link to get the story). Some examples of where they excelled in terms of creatively using technology include:
  • Established a presence where people gather online
  • Utilized multiple high tech and low tech communication channels
  • Created platforms for online community of supporters to interact with him and each other
Additionally, there is a book now available, entitled Barack 2.0: Social Media Lessons for Business.

Just like with any business, the same tools are available to most. The critical difference between small businesses that succeed and those that fail is the effective use of available tools within a well-executed plan. Barack 2.0 executed better than any other candidate in this election.

Check out the resources above to see what you can learn from this effectively-run campaign. Apply what's relevant to give your company a strategic and innovative edge over your competitors.

Empowering Champions,
Paul Wilson, Jr.

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